B2B security website


DGA security is a full-service provider of managed business security solutions including intrusion alarms, video surveillance, access control, fire alarm systems and more. I was engaged by Camp Creative, a creative and marketing agency to redesign the DGA website. DGA wanted a website that was modern, informative and would highlight the company’s excellence.


To start the project, I conducted independent research to gain a better understanding of DGA’s business and its competitors. Following this, I conducted stakeholder interviews to gather more information about the company’s offerings and its business security solutions.


I also led a two-day discovery workshop with eight stakeholders from the company. During the workshop, I facilitated interactive exercises such as the value proposition canvas, where I focused on the customer profile and the company’s benefits for the users. Additionally, I conducted exercises to understand the vertical industries that DGA served, its competitive advantages, and to map out a user journey for a jewelry owner who required a security system to protect their store from theft.


After the workshop, I produced a comprehensive document outlining the findings from the interviews and workshop. I collaborated with a copywriter to present ten value propositions for various DGA solutions and services. Additionally, I created a site map and wireframes.


As a result, I designed a professional website that instilled trust and increased brand awareness. The website had a logical structure of services that were easy to navigate.

Carolina has been our go-to designer for a variety of freelance web application and design projects. Her insights in the discovery phase of each assignment are intelligent and illuminate potential roadblocks and opportunities. She's a team player that challenges and encourages excellence at every step of the design and production process.

Richard Camp, President – Camp Creative


As the only UX designer, I was responsible for designing the entire user experience for this website.


DGA Security


Camp Creative

UX process and deliverables

Value proposition canvas for security systems
Working on the user journey
Various workshop exercises
The journey of a jewelry store manager looking for security systems to protect their store from theft
Site map
Selected wireframes with annotations for content strategy and copywriting